Urban promise programming




ACPS students will participate in character education, leadership training and soccer activities under the direction of Next Gen USA Leadership Foundation coaches and educators during the workshops. Future enrichment opportunities for ACPS students will continue at each school as both an after-school and Saturday scheduled program during the second semester of the 2017-18 school year



Developmental Need

If the U.S. is to reach its potential as a global force in soccer, there needs to be a more strategic approach to identifying and developing talent in underserved urban communities.



With reaching out to all areas throughout the region will bring a great opportunity to realize the potential of promising young players living within most immigrant communities. There is a rich soccer culture that often exists there.



Even more important than developing players for college and professional careers, soccer can be a catalyst for social change that helps address important social challenges such as:

  • Reducing childhood obesity through physical activity and improved diet and nutrition.
  • Improving academic performance and decreasing high school dropout rates.
  • Decreasing involvement in risky behaviors such as drugs, crime, violence & gang participation.

Through the development of “Learning Through Soccer” programs in urban communities, we can shape, and in some cases, save the lives of those at potential risk.


Next Gen USA aims to provide a progressive pathway of opportunity for promising young players to reach their maximum playing potential and become the next generation of leaders and role models in their communities. 

Children who are raised and reside in underserved urban neighborhoods are quite often disconnected from, or are unable to afford the opportunities available to, those living in the suburban areas.  The Next Gen USA Leadership Foundation Urban Promise program aims to provide a progressive pathway of opportunity for youth participants to access and engage in educational services that inspire, enrich and educate through hands-on learning. The program helps participants develop life skills, acquire and employ conflict resolution strategies and embrace the importance of leadership in academic and athletic settings.

The Urban Promise Program furthers Next Gen USA Leadership Foundation’s mission to enable underserved youth to secure educational enrichment, leadership, character health and wellness services by engaging in programs that are located close to or near their schools and primary neighborhoods.

The program is organized in underserved communities for all economically-disadvantaged youth between the ages of 9-17. It is an annual enrichment and training program that is divided into three 10-to-12-week seasonal training cycles.  Currently, Urban Promise programming is offered in Atlantic City, New Jersey.  Students participate in an organized activity led by Next Gen USA Leadership Foundation personnel and conclude each academic workshop with an interactive life skills lesson in a classroom setting.  Students are required to complete homework assignments that address how to integrate their learning into everyday life in soccer, school and at home.

Next Gen USA Leadership Foundation aims to appoint Urban Promise Program Directors who will work together with local community partners to create after school opportunities aimed at bringing together talented youth into inspirational learning environments for advanced training sessions and soccer based educational and leadership programming.

The Urban Promise Program goal is to operate Urban Promise Centers in markets where Next Gen Youth Development LLC has a market presence. Moreover, the Foundation aims to partner with other community-based organizations that provide programs and services to underserved children and families in order to offer a more robust continuum of educational services available to at-risk youth.


Urban Promise Centers

Next Gen aims to appoint Urban Promise Directors who will work together with local community partners to create:

  • After school opportunities, aimed at bringing together talented young players into inspirational learning environments, for advanced training sessions and soccer-based educational and leadership programming.


Next Gen Leadership Academies

Talented players from urban communities are quite often limited in their college choices because of poor academic environments and performance. 


Therefore Next Gen aims to offer school-based programming within urban communities.

  • Non-residential 6th – 12th Grade extended day schools.
  • Innovative activity based learning curriculum for core academic subjects.
  • Progressive Mentoring, College Preparation and Workforce Development Programs for middle and high school students.

Get Involved

To learn more or support Next Gen’s Urban Promise Initiatives contact Tony Williams tony@nextgenusa.org